Armare: a look at the company, the history, the mission

“Armare” means “to provide a ship with all it needs to navigate” or “to equip a sailing vessel”.
So, we find the vision of the company in the meaning of the name, extended to what the company can now offer to its customers.

In 2012 Armare celebrated 20 years of its foundation. It is the continuation of a long family tradition, whose knowledge has been handed on from father to son. Over two hundred years of history in the production of ropes, set Armare among the leading companies in the sector of nautical ropes, offering a comprehensive range of technologically advanced products.

Armare designs, manufactures and tests its products in Italy, in San Giorgio di Nogaro (Udine) - 4,000 m2 of twisting, stranding, braiding, special treatments, splicing, testing and hand finishing. The high level of the
development of human resources, in the areas of production, technical research, administration, marketing and sales, allows the company to offer a product that the market recognizes as a leader within the highest sectors. One of the hallmarks of Armare, is the ability to personalise the already wide range of products, with custom finishes: this unique offer, allows all operators, designers, architects or end users to satisfy every possible need.

Armare constantly attends the most important International Marine Exhibitions and is always proposing new products. This reflects the fact that continuous innovation is written in its DNA.
Armare products are currently distributed in Italy by some 200 highly specialized shipchandlers, covering the entire national territory.

The vocation for internationality has led Armare to reach all the main European and overseas markets.
Listening to the needs of its customers, and speaking to people who contact the company, allows Armare to meet expectations and demands, in the pursuit of constant improvement of the quality of the business. Growth is attained through respect of company values, identified in the way of being and acting, and is reflected in business relationships.

The wide range of Armare products includes technical solutions for both sailing and motor boats, but also cordage for any industrial application, sport, interior design or commercial fishing. According to the philosophy of Armare, ropes are, in addition to the technical function on vessels, also an integration to enrich them. Ropes play an important role for the safety of boats and of the people who use them. Aesthetics are also important, for the style, prestige and social position of the shipowner.

Armare’s main goal is a continuous improvement that arises in the carrying out of its activities: growth occurs when new goals are placed. Armare gives particular attention to market tendencies, and is able to anticipate the preferences of its clients. Thanks to the know-how, the experience and the feedback from skippers and crews, Armare designs and studies new applications, as well as implementing the research on materials that are used to produce the ropes.